Best Practices for Writing WhatsApp Message Templates

Best Practices for Writing WhatsApp Message Templates

Here’s a simple guide on best practices for writing WhatsApp message templates to avoid rejection:

1. Follow Template Structure Guidelines:

  • Use the correct format for variable parameters: {{1}}, {{2}}, etc.
  • Ensure variables are sequential (e.g., {{1}}, {{2}}, {{3}}).
  • Avoid using special characters like #, $, or % in variable placeholders.
  • Do not end the template with a variable placeholder.

2. Respect WhatsApp's Policies:

  • Commerce Policy: Make sure all product descriptions, prices, and legal disclosures comply with WhatsApp’s rules.
  • Business Policy: Avoid requesting sensitive information such as full payment card numbers or national ID numbers.
  • Do not include abusive, threatening, or inappropriate content.
  • Avoid duplicate templates (using the same wording in multiple templates).

3. Ensure Content Quality:

  • Make sure the message provides value to the customer (e.g., order updates, reminders, promotions).
  • Be clear and concise, using a friendly and respectful tone.
  • Avoid overloading the message with too many variables—balance them with static text.

4. Choose the Right Category:

  • Ensure your template is correctly categorized. This helps in approval and tracking.

5. Submit Samples:

  • Always include sample content for any variables (text or media) in the template. It helps reviewers visualize the message and ensures clarity.

6. Proofread Before Submission:

  • Double-check for typos, grammar errors, and formatting issues.
  • Ensure there’s no sensitive content or information in your template.

7. Monitor Quality and Feedback:

  • Keep an eye on the quality ratings of your templates.
  • If feedback indicates low engagement, consider adjusting the content or delivery approach.

8. Plan for Template Pacing:

  • Newly created templates may be subject to pacing, meaning they will be held temporarily to gather feedback. Be ready to adjust content if necessary to improve quality.

By following these best practices, you’ll increase the likelihood of your WhatsApp message template being approved and performing well with your audience!

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