Analytics

Analytics

Overview:

This article provides an overview of the analytics features available in the Zylu. It details how you can monitor performance metrics, compare data over time, and receive AI-driven recommendations to improve business outcomes.


Overview of Analytics

  • The analytics feature provides a performance update of the salon at any time.

  • You can access real-time data on visits, total sales, services performed, inquiries, new customers, average customer value, and profitability.

  • You can review data for the past 30 days to identify patterns and adjust marketing strategies accordingly.

Store Performance Dashboard

  • The store performance dashboard offers clarity on various business aspects in real-time.

  • Owners with multiple branches can compare performance across stores, while single branch owners can compare current performance with previous months.

  • You can analyze metrics such as revenue, occupancy rate, and returning customer rate.

Comparative Analysis

  • You can compare current month performance with the previous month.

  • AI provides insights and recommendations based on comparative data.

AI Recommendations

  • The AI analyzes performance data and suggests actionable recommendations to improve business outcomes.

  • Examples of recommendations include:

    • Campaigns to recover lost revenue (e.g., retargeting customers).

    • Strategies to increase client retention (e.g., enhancing loyalty programs).

    • Specific targets for boosting occupancy rates and recovering revenue.

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