Analytics

Analytics

Overview:

This article provides an overview of the analytics features available in the Zylu. It details how you can monitor performance metrics, compare data over time, and receive AI-driven recommendations to improve business outcomes.


Overview of Analytics

  • The analytics feature provides a performance update of the salon at any time.

  • You can access real-time data on visits, total sales, services performed, inquiries, new customers, average customer value, and profitability.

  • You can review data for the past 30 days to identify patterns and adjust marketing strategies accordingly.

Types of analytics reports

    1. Store Performance 

  • You can view your store’s overall performance, including revenue and customer trends.

  • You can also check the top-performing services, products, memberships, staff, and customers.

    2. Overview 

  1. Displays trends in sales, expenses, bookings, and highlights top contributors to revenue and product/service performance.

  3. Customer 

  1. This section highlights total customer count, average revenue, and potential monthly revenue, and shows customer distribution by gender and lead source.

  4. Staff revenue

  1. section displays individual revenue generated by each staff member, making it easy to compare team performance.

Comparative Analysis

  • You can compare current month performance with the previous month.

  • AI provides insights and recommendations based on comparative data.

AI Recommendations

  • The AI analyzes performance data and suggests actionable recommendations to improve business outcomes.

  • Examples of recommendations include:

    • Campaigns to recover lost revenue (e.g., retargeting customers).

    • Strategies to increase client retention (e.g., enhancing loyalty programs).

    • Specific targets for boosting occupancy rates and recovering revenue.

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