If your WhatsApp Business API account has been banned or restricted, it’s usually due to policy violations or poor user experience signals. To help you stay compliant and maintain healthy communication with your customers, here are the most common reasons Meta may take action against your account:

1. Policy Violations

Meta enforces strict guidelines through its Commerce, Business, and Messaging Policies. Violations include:

• Sending promotional content in session messages (only allowed in approved templates).

• Messaging users without prior opt-in consent.

• Using misleading business names or impersonating other brands.

• Promoting prohibited products or services (e.g. drugs, adult content, weapons).

• Engaging in spam or irrelevant mass messaging.

2. High User Complaints or Block Rates

Your account health is directly tied to user feedback. If many users:

• Report your messages, or

• Block your number,

your quality rating may drop. Meta rates quality as:

• High (Good)

• Medium (Acceptable)

• Low (At risk of restrictions or ban)

A consistent "Low" rating often leads to messaging limits or account suspension.

3. Poor Quality or Spammy Template Messages

Sending template messages that are:

• Generic or vague,

• Overly promotional or spammy,

• Not personalized or relevant,

can lead to template rejection and affect account health.

Tip: Always write templates with clarity, relevance, and respect for user experience.

4. Messaging Limit Violations

Each WhatsApp Business API account has a messaging tier. Sending more messages than your approved limit, especially to cold leads, can trigger account review or restrictions.

Avoid:

• Sending bulk messages without warming up your number.

• Abrupt increases in message volume.

5. Fraudulent or Suspicious Activity

Meta may ban accounts for:

• Using fake or inconsistent business details.

• Running multiple accounts for the same business.

• Suspicious payment activity or use of blacklisted IP addresses.

6. Unverified or Incomplete Business Information

If your Business Manager or WhatsApp Business profile is not fully verified, it can lead to account issues.

Submitting fake documentation or inconsistent info during verification will result in an automatic ban.

If Your Account Is Banned

• You can appeal a ban via the WhatsApp Manager in your Meta Business account.

• If the ban is due to repeated or severe violations, recovery is unlikely.

How to Stay Safe

• Use approved templates for outbound communication.

• Always obtain clear opt-in before messaging users.

• Avoid spammy, vague, or clickbait content.

• Respect messaging limits and scale usage gradually.

• Monitor your quality rating regularly in WhatsApp Manager.

Need help recovering or managing your WhatsApp Business account? Contact our support team or visit the Meta Business Help Center.