Understanding Customers for Effective Marketing

Understanding Customers for Effective Marketing

A quick guide to exploring customer profiles and essential details for personalized marketing


Key Steps: 

  1. Log in to Zylu App: Access the Zylu app using your credentials.

  2. Navigate to Marketing Customer: From the main menu, select Marketing Customer to view the list of customers.

  3. View Customer Information: In the list view, review the following key information for each customer:

    • Customer Name

    • Membership Status

    • Tags

    • Email Address

    • Gender

    • Join Date

    • Last Visited Date

    • Birth Date and Anniversary Date

    • Wallet Balance

    • Cashback Balance

    • Membership Expiry Date

    • Total Visits

    • Last Visit Date

    • Last Visit Value

    • Average Visit Value

    • Total Sales Value

    • Last Service Taken

    • Packages

  4. Access Detailed Customer Profile: Click on a customer's name to open a detailed profile for more insights.

Notes:

  • Ensure data accuracy: Double-check customer information for accuracy before making any updates.

Tips for Efficiency

  • Regularly update customer profiles: Keep customer information up to date to personalize marketing efforts effectively.

  • Utilize customer segmentation: Use filters to segment customers for targeted marketing campaigns.

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